Top 5 Beauty Retail Apps in Nigeria - Q1 2023 Performance Overview

During the first quarter of 2023, we observed notable trends in the performance of the top 5 beauty retail applications in Nigeria. Here's a detailed look at their metrics, based on data from Sensor Tower.

Cheap Makeup for Women experienced fluctuations in weekly downloads, beginning with 76 downloads in late December 2022 and peaking at 206 downloads in the week of March 6. The app's downloads saw a minor dip towards the end of the quarter, ending with 108 downloads in the last week of March.

Fragrances.com.ng had a strong start with 187 downloads in the first week of January. However, the download numbers gradually decreased over the quarter, reaching a low of 19 downloads in mid-March, before stabilizing at 31 downloads in the final two weeks of March.

Purplle Online Beauty Shopping showed a varied download pattern, starting with 84 downloads in the last week of December. The app saw its highest downloads in the week of March 6 with 97, but ended the quarter with only 15 downloads. Despite the fluctuating downloads, the app maintained a stable number of weekly active users, peaking at 527 in early March.

Korean Skincare EU had relatively low download numbers throughout the quarter, starting with 39 downloads in late December and peaking at 96 downloads in early March. The app's weekly active users showed a steady increase, rising from 171 in late December to 279 by the end of March.

Nykaa - Beauty Shopping App had a modest start with 61 downloads in late December and saw a significant increase towards the end of the quarter, peaking at 108 downloads in the last week of March. The app's weekly active users ranged between 738 and 847, maintaining a consistent user base throughout the quarter.

For more insights and detailed analytics, visit Sensor Tower.